NESDA Rejects TTE (RCA) Service Concept
WEBWIRE – Wednesday, July 01, 2009
Fort Worth, TX — In response to a new service model put forth by TTE (the manufacturer of RCA televisions), NESDA (the National Electronics Service Dealers Association) has sent a reply back to TTE Executives rejecting their program, citing philosophical differences and concern for consumer satisfaction.
“Respectfully, I must inform you that the DEX concept of consumer service totally conflicts with the ideals and principles of NESDA and its membership. We are appalled that TTE has adopted this service delivery model and feel strongly that American consumers who chose to buy RCA branded products will be ill-served by the American Systems/OnForce Service Program.” Sent in a letter by Dave Thomas, CSM/MST, NESDA President.
About NESDA: NESDA is the premiere association in the consumer electronics service industry, offering the best benefits programs ROI for its members in the product service industry through value-added services that reduce a servicer’s cost of doing business and offer the opportunity to network with other similar businesses, product manufacturers, distributors, and warranty companies. For more information on NESDA and NESDA membership, visit the NESDA website at www.NESDA.com.
About TTE Technology: TTE Technology markets televisions in the United States under the RCA brand. www.RCA.com.
About DEX: As a provider of supply chain solutions since 1980, DEX offers a variety of forward and reverse logistics programs for high-tech industries. www.DEX.com
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I believe for the first time in NESDA history, someone got the guts to tell it the way it is. According to source the RCA meeting was the most walked out meeting in the whole place! RCA/Dex/TCL/TTL/American Systems/On Force was in damage control explaining why they were going to allow the servicer to perform warranty work for a 10% cut on the repair including COD referrals. Also your technicians would be rated and could be suspended if they break their rules! Boy what a joke, computer tech telling TV techs how to repair things, wow! Maybe it is the END of the consumer repair business!
About time NESDA did something. I wonder if it was because they weren’t paying for a meal function?????????? It couldn’t be because they were standing up for the shops.